The Joyner brand is not a logo or a color — it is every interaction, every decision, and every impression we leave. This page gives you everything you need to represent Joyner with pride and consistency.
Live Our Brand
Business, Done Right.
Business, Done Right.
That is Joyner’s mission in three words. We believe that business, when done right, serves the greater good, empowers individuals globally, and unites us like never before. Our brand is the visible expression of that belief — and every associate plays a role in bringing it to life. From the way you answer the phone to the way you sign your emails, from the Joyner gear you wear to the posts you share on LinkedIn — you are Joyner to everyone who encounters you.
Mission & Seven Pillars
Accessibility
Transportation should never be a barrier. We build products and services usable by everyone, regardless of ability — from accessible vehicles to inclusive digital tools.
Education
Knowledge moves people forward. Through Joyner University and community partnerships, we invest in developing our workforce and supporting the next generation.
Environment
Moving freight efficiently should not cost the planet. We pursue smarter routing, eco-conscious fleet options, and sustainable facility operations.
Inclusion & Diversity
Joyner is built on diverse talent. We are committed to a workplace where everyone feels respected, represented, and able to do their best work.
Privacy
Trust starts with how we handle information. Encrypted systems, limited access, and clear privacy practices protect every customer and partner who works with us.
Racial Equity & Justice
Opportunity at Joyner is not determined by race. Fair hiring, transparent promotion, and community partnerships advancing equity are non-negotiable commitments.
Supply Chain Innovation
Joyner TMS, integrated dispatch, freight, and warehousing — we invest continuously in technology that makes the supply chain faster, smarter, and more reliable.
Core Values in Action
Joyner’s values are not a list on a wall. They show up in real decisions — who we hire, how we build our products, which organizations we partner with, and how we treat the people who trust us to move them and their freight.
Integrity
We do what we say and say what we mean. Our customers, partners, and communities can count on us.
Service
We show up for the people who depend on us — fully, consistently, and with care. Every customer. Every contact. Every day.
Innovation
We invest in technology and thinking that keeps Joyner ahead of where the industry is going, not just where it has been.
Teamwork
We win together. Our diverse, cross-functional team is our greatest strength.
Community
Our success is inseparable from the health of the communities we serve. We give back, show up, and stay involved.
Brand Identity & Safety Standards
Every time an associate communicates, presents, or appears in a Joyner context — internally or externally — they represent this brand. Here is how to do it right.
Colors
Joyner Red #D3202C and Joyner Charcoal #494947 are the only approved primary brand colors. Never use blue or off-brand alternatives in official Joyner materials.
Logo
Only use the approved Joyner logo files available in the Media & Digital Assets section below. Do not stretch, recolor, or alter the logo in any way.
Tone
Joyner communications are professional, warm, and direct. We do not use jargon with customers. We are approachable, not casual. We are confident, not arrogant.
Safety Workwear
All field and operational associates must wear company-branded ANSI Class 2 safety gear in designated work zones. Only approved high-visibility apparel may be worn in operational areas.
Branded Apparel
Only apparel ordered through the Joyner Company Store at Merchloop is approved for external or customer-facing wear. Personal or unapproved branded items should not be worn on the job.
Joyner Company Store
The Joyner Company Store on Merchloop is the only approved source for company-branded apparel, high-visibility workwear, administrative supplies, and promotional items. Your SSO credentials give you direct access. All items in the store are pre-approved for field, office, and customer-facing use.
Use your Joyner SSO credentials to access Merchloop and order approved branded items.
Social Media & Ambassador Toolkit
What You Can Share
Company milestones and announcements shared from official Joyner channels
Hub expansions and new service launches after they are publicly announced
Open positions posted on myjoyner.com/careers
Community events and sponsorships Joyner participates in
Your own professional growth and achievements at Joyner
What You Should Not Share
Internal pricing, contracts, or financial information
Customer names, details, or shipment information
Confidential operational details or route information
Internal communications, screenshots, or Joyner One content
Anything not publicly announced by Joyner
Personal opinions presented as official Joyner positions
LinkedIn Best Practices for Joyner Associates
LinkedIn is the preferred platform for professional Joyner content. When sharing Joyner-related posts, tag @Joyner Transportation & Logistic Services and use hashtags like #JoynerTransportation, #JoynerLogistics, and #BusinessDoneRight. Always present yourself as a Joyner associate with professionalism — your LinkedIn profile is an extension of the Joyner brand.
Media & Digital Assets
Approved Joyner Logo
The only approved logo for presentations, email signatures, and official documents. Do not alter colors or proportions.
Pre-approved corporate slide deck template with Joyner branding, color palette, and approved font styles. Use for all internal and external presentations.
Copy the template below and paste it into your email client signature settings. Replace the placeholder text with your information and insert the approved Joyner logo between the phone numbers and your address.
First Name, Last Name | Role / Position
P: 555.555.5555
D: 555.555.5555
C: 555.555.5555
[Insert Joyner Logo Here]
Download logo: www.myjoyner.com/wp-content/uploads/2023/04/NEW-JOYNER-1.png
1201 W Peachtree Street NW
Suite 2304
Atlanta, GA 30309
CORPORATE SITE: www.myjoyner.com
The information contained in this message, including all attachments (if any), may be privileged and confidential and protected from disclosure, and is intended only for the recipient(s) listed above. If you are not the intended recipient(s), or an employee, or agent responsible for delivering this message to the intended recipient(s), you are hereby notified that any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by replying to the message and deleting it from your computer.
After pasting into your email client, insert the approved Joyner logo image between the phone numbers and address line. Download the logo using the link in the template above.
