This policy establishes the standards for planning, executing, and evaluating the launch of a new market, service, or geographic operating area for Joyner Transportation & Logistic Services LLC.
A new market or service launch begins with a launch plan developed by Operations & Launch, in coordination with relevant business units, outlining scope, timeline, resource needs, and success criteria.
Market launches typically require coordination across multiple departments (e.g., Legal/Compliance, IT, Driver Services, Marketing & Communications, Government Relations for regulatory matters). Operations & Launch coordinates this cross-departmental planning.
Operations & Launch coordinates go-live execution, confirming operational readiness consistent with the Operational Readiness Checklist policy before the launch date.
Following launch, Operations & Launch conducts a post-launch review to assess performance against success criteria and identify lessons learned for future launches.